Gamestop Rebrand: Checkpoint — Maddy Clement Designs

Maddy Clement Designs

Checkpoint is an immersive experience for the video game shopper. The logo, with the type, color palette, and store design, helps potential shoppers feel like they are within a real video game’s checkpoint while visiting the store.

checkpoint_logo_05 copy.jpg

Checkpoint Final 2-02 copy.png

Checkpoint_Logo_Square_01-01 copy.png

Checkpoint_Rectangle_01-01 copy.png

Higher_Checkpoint_Storefront copy.png

Checkpoint_Sign copy.png

CheckpointCurvedBillboard copy.png

colored_checkpoint_bag copy.png

Checkpoint_Hoodie copy.png

Checkpoint_Phone_Instagram02 copy.png

checkpoint_logo_05 copy.jpg

Checkpoint Final 2-02 copy.png

Checkpoint_Logo_Square_01-01 copy.png

Checkpoint_Rectangle_01-01 copy.png

Higher_Checkpoint_Storefront copy.png

Checkpoint_Sign copy.png

CheckpointCurvedBillboard copy.png

colored_checkpoint_bag copy.png

Checkpoint_Hoodie copy.png

Checkpoint_Phone_Instagram02 copy.png